Breathe Deeply
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Love Yourself
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Grow in Wisdom
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Breathe Deeply • Love Yourself • Grow in Wisdom •
Tracking Joy
on the daily!
At InnerLit Studios, joy is at the heart of everything we do. Our products are thoughtfully infused with the wisdom of joy, and we’re dedicated to helping you carry that joy with you wherever you go. But often, we overlook the moments of joy in our lives. That’s why we offer the Joy Tracker (from Big Joy Theory)—a simple way to note, reflect on, and celebrate the moments of joy you experience every day. Start tracking your joy and discover just how much joy is already within you.

InnerLit brings you back to you
InnerLit is a self-care lifestyle brand dedicated to empowering women through art that nurtures the soul. We create meaningful, beautiful prints that serve as daily reminders to embrace self-love and mindfulness. Our goal is to encourage women to prioritize their well-being in every aspect of life—from how they treat themselves, to the spaces they live in, to the way they move through the world. Each piece is designed to inspire reflection and self-compassion, reminding every woman that she is enough, just as she is. Innerlit is here to support women in their journey of self-care, offering inspiration to love themselves fully and unconditionally.
The Artist.
Jax Black, Chief Elevation Officer
Dr. Joiex (Jax Black, PhD)—an intuitive collage artist, Community Psychologist, and founder of InnerLit Studios and Big Joy Theory. My work lives at the intersection of art, soul care, and transformative leadership, where joy becomes both compass and catalyst.
With a deep background in community psychology, my mission is to infuse joy into both leadership and lifestyle. I create wearable art and lifestyle offerings that serve as beacons for personal liberation—each piece designed to awaken what is already whole within us. My art is rooted in intuitive collage—each piece a reflection of the many frequencies of joy, layered with sacred pathways that invite elevation, expansion, and a deep return to the heart. These works are symbolic maps, calling leaders to move from their truest place of wholeness. Through this art, I offer portals—inviting women and leaders alike to pause, breathe, and reconnect with their inner brilliance.
I deeply believe that when we align purpose with action, our authentic leadership presence naturally radiates. This belief has shaped my life’s work: guiding others from survival into spacious, breath-filled self-expression, and from exhaustion into life-giving joy that nourishes and sustains. To be Inner Lit is to be alive, aligned, and free.
The Co-Creator.
Vianna Thomas, Creative Director & Curator
Vianna serves as the inspiration behind InnerLit Studios and acts as the design curator and co-creator behind the brand! She combines her passion for visual storytelling with her expertise in digital design and marketing. Vianna is integral to shaping the creative direction of the studio, working alongside Jax to craft compelling, immersive design experiences. With a keen eye for aesthetics and a deep understanding of branding, she collaborates on projects that fuse artistic flair and emotion, ensuring that each design resonates on a personal level with every heart we touch.
As a co-creator and creative director, she is dedicated to exploring vibrant design spaces and new ways to use visuals to tell our story in a meaningful way that elevates us and inspires every breathing soul!